About The Planner

The social media content planner book 2021, now in the 4rd year of publishing was created to help marketers and businesses to visualise social media post ideas and work on a social media content strategy and calendars throughout the next year.
The idea is that it's simple to use, helps you get creative but also gives you the freedom to create your own system within so you aren't constrained by the template of the social media planner itself. 
You can preview the first 26 pages (there are 200 pages in total plus covers) here to get a flavour of the planner! And you can buy the full online version (Which can be  viewed for $28.99. This is © Copyrighted material and must not be printed and distributed without a licence or without approval from Avviso Media Ltd.

Never get stuck planning and generating content ideas again.

Featuring: 200 Pages to plan and create social media content ideas. 

Available to Pre Order in 2 designs Botanical and Animal Print. 

200 100gsm Pages, Luxury Hardback and Gold Double Wire Bound Lay Flat Desk Design with hybrid dot grid pages for creating your own additional planning system. 

Hundreds of Awareness and SpecialDates to plan content around.

Daily, Weekly and Monthly Trackers

+ So Much more.

Here's a look at the design and features you can expect for 2020!  

The 200 page, A4 social media content planning book is better than ever! Created to help you to visualise social media post ideas and work on a social media content strategy and calendars throughout the next year.

What is the social media content planner for?

This social media planner provides you with hundreds of important dates for special and awareness days as well as hints and tips for creating content around those special occasions, allowing you to plan ahead instead of creating mediocre content at the last minute. The social media planner helps you to create a content strategy, add branding guidelines,  plan your social media moves and more. 

 The Social Media Planner 2020 Features: 

Love This Planner


A small peek at some of the inside pages there are 200 in total and strategy pages are at the beginning of the book:

Customer Profiler Pages:

Consistency Tracker and Monthly Planning areas

Month to View Calendar and Special Dates / Awareness Days with area to add your own. 

Day to View and Hourly Schedule 24 hrs Monday - Friday 12hr Sat - Sun 

What people say about the social media planner:

“Wow! Just what I’ve been looking for to plan out my social media content. I tend to write a lot of my ideas down before I put them into action and usually it’s just using a standard notebook, however, I really wanted to find something that was fit for purpose and I came across this. It’s exactly what I was looking for with loads of added extras also! Very meticulously put together and excellent quality! The A4 size allows for lots of extra writing and planning room also. Definitely would recommend this for anyone who plans content for business.

Sarah Jane Vincent - Miss Content Creative 


Do you want your social media made easy? Buy this planner and know that it's been taken care of.I love using my planner! It looks great and the content inside means I am able to plan out my social media goals and strategy for the entire year.

Being a business who is using Social media regularly this will help me to be more consistent and more structured in my social marketing.

The planner has all the prompts I need to keep my social media enaging, eye catching and consistent. This planner is a gem. I absolutely love it. It's more like a secret tool for my business to keep ahead of my competitors. It's incredibly empowering!

As soon as you buy this planner you'll feel so relieved. As soon as you get an idea add it to your planner and you can move forward and focus on your new clients.

I believe every business should have this planner.

Jennifer Gilmour


Most well organised and useful planner

I bought this planner to support my business and I have nothing but positive things to say. I've bought a number of 'pretty' planners in the past but this one actually provides value inside the cover. The first 10 pages act like a workbook with useful prompts to help you form your strategy for your social and content for the year. Each month is headed up with a monthly view, notable days and tips to create content to support your online visibility and engagement. Following this there is then a week-to-view to plan out the content to post on each day, with space to track your weekly goals, follower count and review what worked/didn't.

If you manage social/content for your own businesses or for others I highly recommend this planner!

 Lauren Bennet - Evoke Media Ltd 


Everything you need!

This is the only planner that has EVERYTHING you need. It completely keeps me in check. The layout helps with productivity. This years is even better and improved sections.

Georgina Thomas - Tillhill Forestry + Cinderella's Wardrobe 

Looks Great! 

Lucy has created an wonderful planner that will be a huge benefit to business owners and Social media planners alike, its not only practical but it looks great as well!

Marion Leadbetter - Glasgow Web Geek 

Love This Planner!

Things I love about it include: a space to reflect on the month as well as a space to plan; the suggested breakdown of monthly, to weekly, to daily planning; that key dates are highlighted throughout the whole planner allowing you to schedule posts around those.