In today's fast-paced digital world, small businesses need to create engaging content to maintain a strong online presence. However, constantly generating fresh content can be time-consuming and challenging. To streamline your content strategy, repurposing existing content and planning it effectively with the help of My Social Media Planner can save time and maximise your resources. In this blog post, we'll explain how small businesses can create and repurpose content efficiently and use My Social Media Planner to stay organised and consistent.
- Identify evergreen content for repurposing:
Start by identifying evergreen content, which remains relevant and valuable over time. Examples include how-to guides, informative articles, and industry tips. Once you've pinpointed your evergreen content, brainstorm ways to repurpose it into various formats, such as videos, infographics, or social media posts.
- Transform long-form content into bite-sized pieces:
Take your long-form content, like blog posts or whitepapers, and break them down into smaller, easily digestible segments. For instance, turn a blog post's key points into a series of social media posts or create an infographic summarising the main ideas.
- Turn user-generated content into promotional material:
User-generated content, such as customer reviews or testimonials, can be repurposed as promotional material on your website or social media platforms. Share positive customer experiences or highlight user-created content showcasing your products or services.
- Convert video or audio content into written form:
If you have video or audio content, like webinars or podcasts, transcribe them into blog posts or articles. This allows your audience to consume the information in different formats and expands your content library.
- Update and refresh outdated content:
Review your older content and update it with new information or insights. Refreshing outdated content helps maintain its relevance and extends its lifespan, giving you more opportunities to share it on your social media channels.
- Use My Social Media Planner to organise and schedule your content:
With your repurposed content in hand, use My Social Media Planner to streamline your social media strategy. The planner's undated format allows you to start planning at any time, while dedicated sections for tracking goals, analytics, and ideas help you stay organised and focused.
Here's how you can use My Social Media Planner to save time and maximise your content strategy:
- Plan your content calendar: Outline your content themes for each month and use the planner's monthly overview to schedule when you'll share each piece of content.
- Set clear goals: Use the goal-setting section to outline your objectives for each month, such as increasing engagement, growing your follower count, or driving website traffic.
- Track your progress: Monitor your social media performance using the analytics section, comparing your results to your goals and adjusting your strategy accordingly.
- Collaborate with your team: If you work with a team, use the planner to assign tasks, track progress, and share notes, ensuring everyone is on the same page and working efficiently.
Creating and repurposing content for small businesses doesn't have to be overwhelming. By identifying evergreen content, transforming long-form content, and using My Social Media Planner, you can save time and maximise your resources. Streamline your content strategy and stay organised with My Social Media Planner, the ultimate tool for small businesses looking to make the most of their social media presence.
