The social media planner and workbook 2022 helps you to get your social media content organised offline. This is a workbook and aid to help you learn to create a social media plan.
Are you always posting content at the last minute and wishing that you could be more organised with your social media posting schedule?
Stop waiting until it’s too late to decide what to post. Instead of wasting time wondering what to post, plan ahead and focus your attention on other important tasks.
The idea of the social media planner is that you can use it to create a full social media content plan across 1 or multiple channels.
The system is ready to go for you to set up your marketing goals yearly and monthly as well as figure out your customer avatar, business personality, brand guidelines before you even get into your weekly plans.
The social media planner is now in the 5th year of publishing and this year it's the best yet.
Your planner was crafted to be of the most beautiful quality and design and for stationery lovers, this will really hit the spot, you can use your weekly planner as both a social media plan and a week to view diary mitigating the need for both.
With a hardback cover, double bound gold rings, gold foil lettering to the front, 3 beautiful designs, 200 planning pages in 100 GSM luxury paper made for writing with multiple pen types, a page of stickers to use in your planner, including social media icons, email icons, to do icons and more.
As you open your social media planner you'll first find usage instructions. And then onto the goal planning section, we'll look at your 6 goals for 2022. Setting goals is important because it gives our marketing focus and helps us create a roadmap of where we want to go.
Understanding our customers is one of the most important aspects of marketing after all it's those people we are trying to reach, so we've added a customer avatar section so you can make a note of your ideal customer.
Our business personality is who we are and how we sound on social media, giving your business a personality makes it easier to create and craft posts that sound truly unique to your own brand, figuring this out is also good if you are going to outsource, as it will help your social media manager with tone of voice when crafting your social media posts.
Look and feel is how we look across our social media channels, we've added a section for you to add the fonts and hex colours for your business, this is handy for when you are using multiple tools to create content and you need access to your font names and colours quickly when you are using the same colours and fonts on your social media channels regularly this gives a look of consistency and helps your business to become more recognisable to your customers.
Into the planning pages, each month there are 2 pages which help you dive into your monthly objectives or goals and list your content ideas. In this section you'll find a list of special holidays and awareness days to add to your planner to create content around, we will also provide an email monthly with all the special dates to hook into on social media such as national pet day and more. This section also includes some social media prompts and ideas for the months content production.
Into your weekly planning section, not only are the pages Monday - Sunday and dated we have broken your content plan down into 4 sections: Channel (As in social network), Theme (what type of post i.e ask the audience, promotional or how-to), Visual (the type of content you'll create such as image, video, gif or link) and Caption (this is where you'll put the copy you want to post on social media).
On the right-hand pages, we have added a week to view diary as many of our customers reported that they didn't want to carry 2 books around and so your planner is now also able to double up as a diary where you can add and plan important meetings and activities for the coming weeks, months and year.
Towards the end of each monthly section you'll find an analytics tracker section, in this area you can log your numbers such as most popular posts, how much reach you've had, engagement rates and more. This page is very important as it helps you reflect on the month helping you understand what worked and what didn't and how successful your social media plan has been. You can work out what to do more for the coming month and what type of content your audience really loves.
The idea of the planner is to keep you on track, help you be consistent, give you a place offline to keep all of your ideas, a system you can take anywhere with you, a guide for your social media planning, a time saver and we've made your planner beautiful and high quality so that you want to take it with you everywhere.
The social media planner and diary comes in a beautiful box, wrapped in paper for the ultimate luxury unboxing experience, which looks gorgeous on Instagram.